In short, as it says in The Art of Managing Your Career in Music and Sound Recording "The basic assumption of this project is that you wish to treat your musical aspirations like a business. This is no small step - many musicians never make this leap of logic, and spend their careers wondering why their bank balance never seems to equal their talent" (page 13). Quite frankly, that is exactly how I feel. I have listened to many, many musicians lament that they don't earn what they should. I will tell you right now that you earn exactly what you should and if you don't like it - then you need to do something to change it or get out of the business. Don't be like the guy in the seminar I was at this year at SXSW who stood up and said "I'm approaching retirement age and I have no money because this business never appreciated me and paid me what it should". Seriously, whose fault is it that he has no money? The industry's ... or is it his? Personally, I think it is his. I know that is a very unpopular thing to say but it is true - if you are going to put a price on something (your performance, your CD) and sell it; then you are in business. Just like any business, you cannot expect people to line up to give you money. You need to provide something the marketplace wants; you need to create your career. So start acting that way and learn about not just the business side of music but about business in general. The sooner you embrace the business side of music; the better off you will be. Or as an alternative, you can continue to sit around with your musician friends complaining about the industry. Because that appears to be many musician's second best talent - complaining. I suggest that you take the energy you have been putting into complaining, and put it into learning. Your bank account will thank you!
I'll be drawing a lot on this resource as I continue to blog. The next topic up is "Where Are You Going" and I'll talk about making the decision on whether or not you want to make music your career, whether you want to keep it as a hobby, and what factors enter the decision that you need to make. There is no 'right' answer - you need to assess your situation. And I will try to give you some tools to help you do that. In another post I'll talk about goal setting after I help you assess "Where You Are". And then we'll get into the fun of making a career plan.
If you know me at all ... you know I wouldn't forget this ... this is where you get that great resource that I referenced above http://www.culturalhrc.ca/amyc/index-e.asp
The music industry specific information is a "Discipline Enhancement" from the menu on the left hand side. Enjoy reading!

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